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3 Entry-Level Marketing Resume Examples for 2025

Entry-Level Marketing

Best for professionals eager to make a mark

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Entry-Level Marketing Resume

Elegant entry-level marketing resume, clean entry-level marketing resume.

• Entry-Level Marketing Resume Writing 101

In an entry-level role you assist marketing managers with pricing, distribution, and advertising strategies. You’re there to support, help, learn, and advance alongside your marketing team members!

But you may have additional questions about your resume . How long should it be? How do you tailor your qualifications to your target audience?

No sweat! We’ve got this: We’ve been helping with marketing resumes for years. Try our resume templates and advice to get things moving on the path to success with these three entry-level marketing resume samples.

or download as PDF

Why this resume works

• Begin with the amount of experience you have and follow up with your best feats such as leading teams or cutting down a company’s marketing costs. Be realistic though, employers know this is your first job so add any details from internships/projects.

Related resume examples

• Senior marketing
• Marketing assistant
• Marketing coordinator
• Marketing associate

What Matters Most: Your Skills & Job Experience

Show off those skills! People who are just entering the marketing field from another career or a graduate program need to show that they have the necessary tools to adapt and thrive in their new role.

Always avoid generic stuff like “people skills” and “communication” that aren’t specific at all to your profession. Make sure each ability you list is highly relevant to how you fit into the marketing field.

Be as specific about the skills themselves, too. Hone your list items as sharply as you can to show that you already have some depth of knowledge in your field:

9 Best Entry-Level Marketing Skills

• Paid Social Media Ads
• Google Analytics
• A/B Testing
• Audience Segmentation
• Data Reporting

Sample entry-level marketing work experience bullet points

Experience sections can sometimes be slightly tricky for entry-level roles, depending on your situation. If you’ve freshly graduated, you may not have many (or any) previous job roles in marketing just yet.

But don’t let that discourage you: College projects and internships also count! just make sure that your experience points demonstrate advancement and your eagerness to learn.

You’ll also need to choose specific pieces of your history that relate directly to an entry-level marketing role. And you’ll need to back any achievements with quantifiable data that measures your impact!

Check out these examples:

• Tracked and analyzed advertising costs across media channels, saving 21% of marketing budget
• Increased sales from online channels by an average of $3,497 per month by implementing best practices
• Worked with local restaurants to grow their online search presence, increasing organic search traffic from approximately 100 to 1K users per month
• Created A/B testing for Twitter ad copy, improving ROI by 9%
• Overhauled conversion rates by 22% with custom-designed reports in Tableau while streamlining data to decrease manual reporting by 15 hours weekly

Top 5 Tips for Your Entry-Level Marketing Resume

• Metrics really are important, especially for entry-level marketers. You need to provide some quantifiable evidence that you can put your skills to good use and evolve your abilities.
• Sometimes, listing one percentage after another can sound a bit circular—but you can spice things up by providing the context of what the initiative was about. Talk about how you improved traffic for coffee shops, or mention that your testing was conducted via Instagram. If it requires more than a bullet point, though, save it when making a cover letter .
• Education is important for entry-level resumes. List your degree first and foremost, but think of any independent classes or certification workshops you’ve taken that might be relevant, too.
• If you have any professional recommendation letters, you can use these to boost your credibility alongside your freshly-polished resume. Include them separately and make sure they touch upon your best traits!
• If you get stuck, refer to the marketing job description for ideas on what skills and values will appeal to the company you’re applying to. Reflect these in your resume to show that you know how to read your audience.

How to Write an Entry-Level Marketing Resume

Working in marketing means thinking outside the box, so don’t be afraid to let your resume reflect that approach. Pick an eye-catching template , and adding a splash of color might be a good idea, too. One thing to note, though, is that your resume should be as concise and insightful as the reports you prepare. Keep it to a single page to maintain the recruiter’s attention throughout.

Much the same way you tailor each marketing strategy to the target audience, you should adjust your resume to match the job description to a T. This includes swapping skills in and out based on the keywords found in the listing, but also updating your work experience bullet points to highlight the achievements that make the most sense for the job.

As a beginner marketer, you’ve likely worked with managers to deliver tangible results. This could be an increase in revenue or product sales, but also digital wins like email open rates or an increase in social media followers. Highlight those wins in your resume instead of day-to-day tasks, and add quantifiable metrics to really put them in the spotlight.

You’re still new to the role, so it’s good to show your interest in marketing at large through extra coursework or certifications. Choose a resume template that lets you display any and all certificates, be it a Google Analytics Individual Qualification or the ever-important HubSpot Inbound Marketing Certification.

Just like you wouldn’t send an email to an important client without proofreading it first, your resume requires that same kind of care and attention. Before you apply for that dream job, go through your resume and proofread it, make sure that you’re describing the right marketing wins and skills, and pepper in some active voice to own your domain.

With some creativity, most projects can be spun to your advantage on your resume. Even if you’ve only had one job in marketing, you can probably think of independent projects or even volunteer opportunities that utilized your marketing skills!

Just one page. It should never go over a single page, but don’t worry: You don’t have to completely fill the page, either. In fact, a bit of breathing room is nice!

A bit here and there is fine, but take it easy! You want to appear as professional and polished as you can. So keep things understated while you express yourself—and put readability first like you see in our examples .

Entry-Level Marketing Resume Examples

By Silvia Angeloro

Jul 18, 2024

12 min read

Craft the perfect entry-level marketing resume: Tips and tricks to get you noticed.

Rated by 348 people

• • Assisted in creating and executing digital marketing campaigns, resulting in a 15% increase in website traffic over three months.
• • Supported the development of marketing materials, including email newsletters and case studies, which contributed to a 10% increase in lead generation.
• • Monitored and reported on marketing campaign performance using internal analytics tools, successfully identifying key areas for improvement.
• • Helped maintain and update project plans using Monday.com, ensuring team deadlines were met effectively and efficiently.
• • Facilitated internal communication by coordinating weekly team meetings and distributing minutes, leading to improved team collaboration.
• • Assumed responsibility for organizing a successful internal seminar attended by 50+ team members, enhancing employee engagement.
• • Assisted in the design and implementation of print and social media marketing campaigns, which increased social media engagement by 20%.
• • Collaborated with senior team members to support the creation of thought leadership content, boosting the company's brand visibility.
• • Tracked and analyzed marketing metrics, contributing to data-driven decisions that enhanced future campaign strategies.
• • Coordinated logistics for virtual and in-person events, ensuring seamless execution and positive attendee feedback.
• • Planned and executed a charity event that raised $5,000 for community food programs.
• • Coordinated volunteer efforts, leading to a 25% increase in volunteer participation.

In this article

Writing Your Resume

Must-Have Info

Resume Format

Education on Resume

Volunteering on Resume

Experience Examples

Resume Objective Tips

Listing Your Skills

Extra Sections

Cover Letter Example

Diving into the world of entry-level marketing can feel like you've been tossed into a sea of brands and strategies. While your creativity may flow freely, knowing how to write a resume is often a stumbling block. Finding a job in this field is already a challenge, but a poorly constructed resume can sink your chances before you even start. Crafting the perfect resume leaves many newbies scratching their heads. After all, how do you capture your potential and enthusiasm on a single sheet of paper? Worry not—this guide will set you on the right path.

Choosing the right resume template is crucial in making your entry-level marketing resume stand out. A good template showcases your strengths and keeps your document organized, ensuring it catches the reader's eye.

We have over 700 resume examples ready to guide you step by step in creating the perfect resume. Start now and turn those job applications into job offers!

Key Takeaways

• Tailor your resume to the specific teaching position by highlighting relevant experience, skills, and qualifications that match the job description.
• Include a professional summary at the beginning that encapsulates your teaching philosophy, strengths, and career goals.
• Detail your teaching experience with specific examples of your classroom management abilities, curriculum development, and impact on student achievement.
• List relevant certifications and educational qualifications, ensuring they are prominently displayed.
• Use action verbs and quantifiable achievements to demonstrate your successes and make your resume stand out.

What to focus on when writing your entry-level marketing resume

An entry-level marketing resume should highlight your passion, educational background, and any relevant experiences, even if they are not directly related to marketing. Focus on transferable skills such as communication, creativity, and analytical thinking. Demonstrate your potential by showcasing any internships, volunteer work, or projects where you showcased marketing abilities.

To boost your resume's impact, consider including:

• Student marketing projects or campaigns
• Relevant coursework or certifications
• Volunteer work that required marketing duties
• Social media management for clubs or events

Must have information on your entry-level marketing resume

Creating an entry-level marketing resume can seem tricky, but focusing on key sections can help showcase your skills and potential. Make sure your resume includes:

• Contact Information
• Objective or Summary Statement
• Relevant Coursework
• Internships or Volunteer Experience

You can also include additional sections like Certifications, Projects, and Marketing-related Extracurricular Activities to provide more insight into your capabilities.

Which resume format to choose

For an entry-level marketing resume, the best format is the reverse-chronological one because it highlights your most recent experiences and education first, which is perfect if you're just starting out. Choosing modern fonts like Rubik and Montserrat will make your resume look fresh and professional, rather than sticking with the outdated Arial or Times New Roman. Always save and send your resume as a PDF to ensure your formatting stays intact. Keep your margins between 0.5 to 1 inch so your resume isn't too cramped or too sparse. Use clear section headings that are easily read by Applicant Tracking Systems (ATS), as this will increase your chances of passing initial screenings.

Your entry-level marketing resume should include these sections:

• Professional Summary
• Relevant Experience
• Internships
• Certifications

Resume Mentor's free resume builder can help you handle all these details flawlessly.

How to include education on your resume

An education section is an important part of your entry-level marketing resume. It should be tailored to the job you are applying for—any irrelevant education should not be included. This is particularly crucial because you are entry-level and might lack work experience. When listing your degree, include the full name of the degree, institution, and graduation date. If your GPA is above 3.0, you can include it to show academic excellence. To showcase further distinction, you can write cum laude honors if you have them. Make sure your education closely aligns with the job you want, highlighting relevant courses or achievements.

The first example is not well-tailored for an entry-level marketing job. The degree in Fine Arts is not relevant to marketing, the GPA is too low to mention, and the achievements do not spotlight skills beneficial for a marketing role.

• • Graduated cum laude

The second example is an outstanding entry-level marketing resume education section. The degree in Marketing is directly related to the job, the GPA is high and demonstrates excellence, and mentioning cum laude honor further highlights academic achievement. The dates are realistic and align well with an entry-level position.

How to include volunteering on your resume

Including a volunteering section on your entry-level marketing resume can make a big impact. Use active verbs to make your role stand out. Volunteering shows your commitment and willingness to work beyond paid opportunities. You can list volunteering in a separate section or include it as part of your experience section.

Here's an example for the experience section:

• Managed social media accounts for a local non-profit, increasing followers by 25% over six months.

This shows your marketing skills in action, even if it wasn't a paid job. A standalone volunteering section can also be effective.

• • Curated and scheduled weekly content for social media platforms
• • Engaged with followers to foster community and boost interaction

This example is effective because it highlights specific tasks like curating content and engaging with followers. It shows real skills you can bring to an entry-level marketing job. Notice the action verbs like "Curated" and "Engaged," providing concrete examples of your impact. This gives potential employers a clear idea of your abilities and dedication.

How to write a quantifiable resume experience section

Writing the experience section of your resume can be challenging, especially if you have little to no experience. Start with the most recent roles and include relevant details even if they weren't paid positions. Use transferable skills from volunteering, academic projects, or part-time jobs. Emphasize these experiences and link them to the job you are applying for. Customize your resume for each application. Using action words like "led," "initiated," and "improved" can make your experience stand out.

• • Assisted customers
• • Stocked shelves
• • Handled cash register

This example is lacking in specifics. It merely lists job duties and doesn’t provide any achievements or context. The sections are vague, making it difficult to see how this experience is relevant to a marketing job.

• • Boosted social media followers by 30% over three months.
• • Created content that reached over 10,000 people weekly.
• • Collaborated with team to develop campaign strategies.

This example focuses on achievements and quantifiable outcomes. It shows how tasks and skills were applied in a specific context, emphasizing impact and relevance to marketing.

Next, we’ll explore four different ways to highlight your experience in a resume, even when you're just starting out. These methods focus on skills, projects, problem-solving, and collaboration to make sure you showcase your strengths and potential effectively.

Skills-focused

To focus on skills, list experiences that highlight your transferable abilities. This method works well for those with volunteering or academic experiences but no formal job roles.

Marketing Volunteer

Community Center

2020 - 2021

• Organized community events attended by over 300 people.
• Designed flyers and digital content for social media platforms.
• Analyzed feedback to improve future outreach programs.

Project-focused

Use this method to highlight academic or freelance projects that align with the job you're applying for. Specify each project's goals, methods, and outcomes.

Marketing Project Lead

University Class Project

• Led a team of 5 in a semester-long marketing project.
• Developed and executed a marketing plan for a local business.
• Increased client sales by 15% through targeted campaigns.

Problem-solving focused

Showcase how you identified and solved problems, ideally with measurable results. This can highlight your proactive and analytical skills.

Research Assistant

2019 - 2020

• Identified gaps in existing marketing research methods.
• Developed new data collection techniques, increasing data accuracy by 25%.
• Presented research findings to faculty, leading to curriculum improvements.

Collaboration-focused

Highlight experiences where teamwork and collaboration led to successful outcomes. This approach works well if you've been involved in group activities or clubs.

Club President

Marketing Club, University

• Coordinated with team to organize monthly marketing workshops.
• Increased club membership by 20% during tenure.
• Partnered with local businesses for event sponsorships.

Each method helps you present your experiences in a way that highlights your potential. Even without formal experience, you can create a compelling resume by focusing on what you have achieved in various settings.

Write your accountant resume objective section

Creating an entry-level marketing resume means making your objective section strong to stand out. Use this section to clearly state what you want and how you'll add value. It's crucial to be concise and relevant.

Here's how you should describe yourself in your resume objective: be specific about your skills and experiences that match the job. Use action words and show confidence in your abilities. Keep it short and to the point, focusing on how you can help the company.

A resume objective focuses on your career goals and what you aim to achieve. A resume summary or profile is a brief overview of your skills and experiences, while a summary of qualifications lists specific skills or achievements.

First objective example:

This objective is too vague and doesn't show any key skills or how you'll help the company.

Second objective example:

This one is strong because it highlights specific skills and how you'll benefit the company directly. It gives a clear picture of your value.

Listing your entry-level marketing skills on your resume

Writing the skills section for your entry-level marketing resume.

When you're writing your entry-level marketing resume, focus on both strengths and soft skills. Think of strengths as the unique traits and talents you bring to the table, like your ability to communicate clearly or manage your time well. These are often referred to as soft skills. Hard skills are specific, teachable abilities that can be defined and measured, such as proficiency in SEO or content creation.

Your skills can either be a standalone section or incorporated into other parts of your resume, like in the experience and objective sections. Adding your skills in other places helps to reinforce their relevance to the job you're applying for. Skills and strengths also act as resume keywords, making it easier for hiring managers and automated systems to find your resume when searching for specific abilities.

Here’s an example of a standalone skills section for an entry-level marketing resume:

This list is good because it includes highly relevant skills for entry-level marketing roles. It highlights proficiency in key areas like social media and email marketing, which are essential for the job. The skills are clear and concise, making it easy for the reader to quickly understand your strengths.

Best hard skills to feature on your entry-level marketing resume

As an entry-level marketer, your hard skills should demonstrate your ability to manage and execute marketing tasks. These skills should communicate your technical and analytical capabilities. Here are the most in-demand and popular entry-level marketing hard skills:

Hard Skills

• Social Media Management
• Content Creation
• Email Marketing
• SEO (Search Engine Optimization)
• Google Analytics
• Market Research
• PPC (Pay-Per-Click) Advertising
• CRM (Customer Relationship Management) Software
• Graphic Design
• Video Editing
• Data Analysis
• Basic HTML/CSS
• Copywriting
• CMS (Content Management System)
• Marketing Automation Tools

Best soft skills to feature on your entry-level marketing resume

As an entry-level marketer, your soft skills should show your ability to work well with others and manage your job effectively. These skills should communicate your interpersonal and organizational prowess. Here are the most in-demand and popular entry-level marketing soft skills:

Soft Skills

• Communication
• Time Management
• Problem-Solving
• Adaptability
• Attention to Detail
• Organizational Skills
• Strategic Thinking
• Customer Focus
• Interpersonal Skills
• Analytical Thinking
• Project Management

Extra sections to include in your entry-level marketing resume

Starting your career in marketing with a strong entry-level resume can make all the difference in standing out to potential employers. Including various sections in your resume not only showcases your diverse skills but also paints a complete picture of you as a candidate.

Language section — Highlight your ability to communicate in multiple languages to show your diverse communication skills. List languages you speak and their proficiency levels, such as "Spanish – Fluent" or "French – Conversational". This can be especially valuable if you're applying for a position at a global company. Demonstrating language proficiency can also show your commitment to continued learning and cultural adaptability.

Hobbies and interests section — Including hobbies and interests can humanize you beyond your professional skills. Mention activities that reflect well on you, like “writing travel blogs” or “playing soccer.” These can show qualities like creativity, teamwork, and determination. This section offers a glimpse into your personality and can make you more relatable to hiring managers.

Certificates section — Display relevant certificates to show your commitment to professional development. List certificates related to marketing such as “Google Analytics Certified” or “HubSpot Content Marketing Certified.” These certificates can set you apart by showing specialized skills that are beneficial in a marketing role. It also demonstrates your dedication to keeping up with industry trends.

Books section — Share the titles of books you’ve read that are relevant to marketing to showcase your interest in the field. Mention books like "Influence: The Psychology of Persuasion" by Robert Cialdini or "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger. This indicates your eagerness to learn from established experts. Including this can make you appear more intellectually curious and driven.

Incorporating these sections can enrich your resume, making you a multifaceted candidate. Each section adds layers to your professional profile, increasing your chances of landing a rewarding job in marketing.

Pair your entry-level marketing resume with a cover letter

A cover letter is a one-page document you send with your resume when applying for a job. It introduces you and highlights why you are a good fit for the position. A well-crafted cover letter can set you apart from other applicants by showcasing your personality and passion for the role.

For an entry-level marketing position, your cover letter should emphasize your enthusiasm for marketing. Highlight any relevant coursework or projects from college, such as a marketing strategy class or a social media campaign you developed. Do not forget to mention any internships or part-time jobs where you gained skills relevant to marketing, even if not directly related.

Ready to create your standout cover letter? Use Resume Mentor's cover letter builder to make the process easy and stress-free. With our tool, you can export your cover letter as a PDF to ensure your content and formatting stay intact. Start your journey to landing your dream marketing job today!

Joseph White

Houston, Texas

+1-(234)-555-1234

[email protected]

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