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ASSIGNMENT OF HND (HIGHER NATIONAL DIPLOMA) 4 TH SEMESTER BUSINESS STRATEGY SUBMITTED TO: MADAM AYESHA SUBMITTED BY: BUSINESS STRATEGY
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This assignment analyzes the business strategy of ZARA as it plans to establish operations in Pakistan. The examination includes environmental factors and organizational audits using PESTLE analysis, Porter's Five Forces, and a detailed evaluation of resources necessary for strategy implementation, such as finance, human resources, materials, and time. The assignment emphasizes the importance of customer focus and the need for effective resource management in achieving business goals.
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HND Business Management - Assignment
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MPP - Assignment -51 53 - Business
Hnd business management, british college of applied studies.
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Issued Date: 21/09/2020Doc No: Form/ACD/ Revision No: 00
Assessor’s Feedback
Grade: assessor signature: date:, resubmission feedback, grade: assessor signature: date, internal verifier’s comments.
Please note that grade decisions are provisional. They are only confirmed once internal and external moderation has taken place and grades decisions have been agreed at the assessment board.
Course Tittle Pearson BTEC Level 4 Higher National Diploma in Business Unit Number and Title: Unit 2 – Marketing Processes and Planning
Assignment Title
Task 1-The Marketing Concept Webinar Task 2 - Process Benchmarking Task 3- Marketing plan Name of the Learner Ref. No. of the Learner Pearson Regd. No. Assignment Number I, II & III Batch No &Semester HND B51 & 53
Issue Date 23 rd of October 2022 Submission Date 18 th January 2023
Re-submission Date Date Received 1stsubmission
Unit Assessor: Ms. Shashikala Kularatne Academic Year 2022 / 2023
Signature of the IV Date
Student agreement:.
I understand the feedback given to me and agree to carry out the actions in future works as required and indicated.
Plagiarism Policy
The submission of work that borrows ideas, words, diagrams, or anything else from another source (or sources), without appropriate acknowledgement, constitutes plagiarism. Plagiarism is not limited to unattributed cutting-and-pasting; it includes the reproduction, without acknowledgement, of someone else's work, taken from a published (or unpublished) article, a book, a website, a friend’s (or anybody else’s) assignment, or any other source. When an assignment or report uses information from other sources, the student must carefully acknowledge exactly what, where and how s/he has used them. If someone else’s words are used, they must be within quotation marks and a reference must follow the quotation. Failing to do so leads to academic misconduct. Academic misconduct is defined as any type of cheating in an assessment for the purposes of achieving personal gain. When it is determined that academic misconduct has taken place, a range of penalties may be prescribed which includes expulsion from the programme.
Student Declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that making a false declaration is a form of malpractice.
Student signature: Date:
Unit Learning Outcomes:
roles and responsibilities in marketing, how the marketing function works and interacts with other departments in the cargills, food city and how it supports the wider organizational context, providing critical reflection on, and insight into, the internal and external factors that influence, the radio station has asked you to pre-record the webinar presentation using a suitable and, appropriate format (for example mp3) and provide a full transcript., your task is to record the webinar and submit the accompanying transcript of the webinar..
Submission format
The submission is to be in the form of a 15-minute webinar delivered and recorded using
Supporting software, for example zoom, microsoft teams. the assignment is to be submitted as, a recording in mp3 (or another suitable format) together with an accompanying transcript, submitted as a word document using 1 spacing and appropriately titled and labelled., alternatively, the submission can be completed as a face-to-face seminar/presentation that can, be recorded using video..
Task 1 should be completed on 06th November 2022
Recommended resources
Please note that the resources listed are examples for you to use as a starting point in your research – the list is not definitive. Weblinks: Chartered Institute of Marketing (2021). Available at: cim.co Marketing Donut blogs (2021). Available at: marketingdonut.co/blog Marketing Teacher resources and videos (2000–2021). Available at: http://www . marketingteacher MarketingWeek Report (2021). Available at: marketingweek
WordStream.
WordStream. How to Do a Webinar Your Audience Will Love. Available at: https://www . wordstream/blog/ws/2014/08/26/how-to-do-a-webinar HN Global HN Global (2021) Reading Lists.
Available at: hnglobal.highernationals/learning- zone/reading-lists
HN Global (2021) Student Resource Library. Available at: hnglobal. com/subjects/resource-libraries
HN Global (2021) Textbooks. Available at: hnglobal.highernationals/textbooks
Textbooks: Groucutt, J. and Hopkins, C. (2015) Marketing (Macmillan Business Briefing). London: Palgrave Macmillan Jobber, D. and Ellis-Chadwick, F. (2019)
Principles and Practice of Marketing. 9th Ed. Maidenhead: McGraw-Hill
LO2 Compare ways in which organizations use elements of the marketing mix to achieve overall business objectives.
Assignment Brief and Guidance:
With reference to the assignment one, in your role as Junior Marketing Analyst one of your key roles is to gather information on competitors in order to conduct analysis on their sales, products, prices and methods of distribution and marketing to thoroughly learn about the competition. In conducting benchmarking analysis, the organization can identify where changes are to be made to improve performance. Assume that your selected organization is keen to explore new and distinctive market segments, where there is potential for rapid growth, and as part of this you are planning the launch of a new product. The marketing challenge is to reach out to existing and new customer segments, avoid product cannibalization and ensure that existing and similar product lines are not consequentially affected negatively.
Assignment Guidelines
On completion of the benchmarking analysis, you are required to prepare your findings as a briefing paper for the senior management team. The briefing paper:
- Identifies and compares the extended marketing mix for two selected products/product lines
- Evaluates the marketing strategies and tactical approaches adopted by each business (or business unit) and how they contribute to the success of the organisations in meeting their overall business objectives
- Provides conclusions and a set of justified recommendations on what the company can learn
and deploy as it plans out its marketing strategy for the new product line.
The assignment is to be submitted as a briefing paper that can be presented in a format of your choice. The briefing paper must be clear and concise, stating what the problem/issue is, and include a summary of analysis and recommendations.
All your work must be supported with research and referenced correctly using the Harvard referencing system (or an alternative referencing system). You also need to provide a bibliography using the Harvard referencing system (or an alternative referencing system). Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly. The recommended word limit for the briefing paper is 1,000–1,500 words, although you will not be penalised for going under or exceeding the total word limit
Task 2 should be completed on 30th December 2022.
distinctive and inviting way to attract the new market segment. Equally, the product line
Must sit comfortably with other regular and similar products. you now need to develop a, compelling and creative marketing plan for the new product line. it must clearly, articulate a bold marketing strategy and include tactical actions that are clearly aligned, to the overall organizational objectives. your marketing plan also needs to incorporate a, media plan as part of the overall marketing campaign., in producing the marketing plan, you will need to address the following areas..
- How the strategic marketing plan links with the overall organizational mission,
corporate strategy and objectives.
Clear and SMART marketing objectives.
Marketing research to support the new product line launch.
A situational analysis, including:
○ marketing audit, making use of appropriate analytical tools including SWOT, Pestle
And 5c analysis, ○ a competitor analysis including the market segments and sub-segments covered, ○ articulation of the new product value-proposition in the eyes of the customer..
Development of the marketing strategies applied to the extended marketing mix.
Setting of an overall marketing budget, including allocation of planned spend.
Tactical actions.
Identifying appropriate control and monitoring measures to ensure achievement of
objectives including metrics to measure success such as Return on Marketing
Investment (romi) and customer lifetime value (clv)., a comprehensive media plan that supports the planned marketing campaign, this will.
A media budget
Recommendations and rationale for selected and integrated multi-media activities
within the set budget that meet the marketing objectives
Appropriate digital, offline and social media channels for communication
Full justification for a multi-media plan based on quantitative and qualitative criteria.
Students will submit a marketing plan that addresses the set brief. This should be
Written in a structured format, making use of heading and sub-headings and using, business language. a bibliography should be provided using the harvard referencing, system (or an alternative system). inaccurate use of referencing may lead to issues of, plagiarism if not applied correctly. the recommended word limit is 1,000–1,500 words,, although you will not be penalized for exceeding the total word limit. a detailed media, plan needs to be fully integrated into the overall marketing plan., task 3 should be completed on 18nd january 2022., learning outcome and assessment criteria.
Pass Merit Distinction
LO3 Produce marketing plan for an organization that meets marketing objectives
D3 Produce a strategic marketing plan for an orgisation that measure achievements of marketing objectives within key performance matrix
P4 Develop a marketing plan that includes key elements of marketing planning for an organization to achieve marketing objective
M4 Produce a detailed tactical marketing plan that integrates the extended marketing mix to achieve marketing objective
LO4 Develop a media plan to support the marketing campaign for an organization D4 Provide a justified integrated multimedia plan based on quantitative and qualitative criteria.
P5 produce a media plan that includes recommendation and rationale for selected media activities that meet budgetary requirements and objectives of a marketing campaign brief
M5 Devise an integrated multimedia plan, selecting appropriate digital, offline and social media channels for communication.
- Multiple Choice
Course : hnd business management
University : british college of applied studies.
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Studying hnd in business management bbm1 at ESOFT Metro Campus? On Studocu you will find 113 mandatory assignments, 50 lecture notes, 12 practice materials and much.
hnd in business management (bbm1) 158 Documents. Students shared 158 documents in this course. University ESOFT Metro Campus. Academic year: 2023/2024. Uploaded by: Rynie Wasula. Pearson College London. 0 followers. 4 Uploads. ... Unit 44: Business Strategy Assignment 01 6. If you are unable to hand in your assignment on time and have valid ...
LO1 Explain the different types of organisations including their size and scope. they link to organizational structure. expects to diversify its product portfolio to the different industries. As your initial project, you are. 1. Identify and explain different types and purpose of organization’s (the answer should cover the types. 1.
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The assignment aims to help students understand relationships between organizational design factors and behavior, and apply this knowledge to make recommendations. This document provides a sample assignment for a Pearson BTEC Level 5 Diploma in Business unit on Organisations and Behaviour.
Business Strategy - Final Assignment - BTEC HND Level 5 - Semester 2021/2022 - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. Business Strategy - Final Assignment - BTEC HND Level 5 - Semester 2021/2022 The case of MASAN MEATLife in Vietnam
The assignment emphasizes the importance of customer focus and the need for effective resource management in achieving business goals.
Jan 20, 2021 · This assignment on HND business management. Human Resource Management. Analyse the contribution of Human Resource Management to organisational success.
Evaluates the marketing strategies and tactical approaches adopted by each business (or business unit) and how they contribute to the success of the organisations in meeting their overall business objectives
This document is a programme handbook for students enrolled in the Pearson BTEC HNC in Business and Pearson BTEC HND in Business Management programs. It provides information about the program structure, modules, assessments, staff, and support services available.