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MCQs Contemporary Marketing Research

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Course : Master in Business Management (MBA111)

University : amity university.

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Research Methodology MCQs [Multiple Choice Questions and Answer] for NTA NET and SLET Exam 2024

Research Methodology MCQs [Part 1] Multiple Choice Questions and Answers Useful for B.Com/M.Com, NTA NET / JRF and SET Exam

In this Post You will get Research Methodology MCQs which is very helpful for the students of B. Com, M. Com, NTA Net and SLET Exam . More than 200 questions are added and more questions will be added soon.

Research methodology Chapter wise MCQs are also available on our blog. Links are given below:

a)  Research Methodology MCQs [Part 1] (40 Questions)

b) Research Methodology MCQS Part I1 (35 Questions)

c) Sampling MCQs (35 Questions)

d) MCQ on Research Problem and Research Plan (20 Questions)

e) Collection of data MCQs (33 Questions)

f) MCQ on Research Report Writing (30 Questions)

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1. The word research is derived from the French word:

c) Resourch

Ans: b) Recerch

2. Research is related with:

a) Discovery of new idea

b) Solution of a problem

c) Investigation of a problem

d) All of the above

Ans: d) All of the above

3. What is the purpose of doing research?

a) To identify problem

b) To find the solution

c) Both A and B

d) None of these

Ans: c) Both A and B

4. Research is

a) Searching again and again

b) Finding solution to any problem

c) Working in a scientific way to search for truth of any problem

d) None of the above

Ans: c) Working in a scientific way to search for truth of any problem

5. Applied research is also called:

a) Analytical research

b) Empirical research

c) Contractual research

d) Qualitative research

Ans: c) Contractual research

6. Action research means:

a) A longitudinal research

b) An Analytical research

c) A research initiated to solve an immediate problem

d) A research with socioeconomic objective

Ans: c) A research initiated to solve an immediate problem

7. Research conducted to find solution for an immediate problem is:

a) Fundamental research

b) Analytical research

d) Action research

Ans: d) Action research

8. Basic research is also known as:

a) Applied research

b) Fundamental research

c) Descriptive research

d) Analytical research

Ans: b) Fundamental research

9. Analytical research is the type of research that:

a) Discovers ways of finding solution of an immediate problem.

b) Gathers knowledge skill.

c) Is useful for formulating hypothesis or testing hypothesis.

d) Analyze the facts or information already available.

Ans: d) Analyze the facts or information already available.

10. Match the following:

11. Research pertaining to pure mathematics or natural laws is the example of:

a) Qualitative research

c) Analytical research

d) Fundamental research

Ans: d) Fundamental research

12. Fundamental research is the type of research that:

Ans: b) Gathers knowledge skill.

13. Research related to abstract ideas or concept is

a) Empirical research

b) Conceptual research

c) Quantitative research

Ans: b) Conceptual research

14. Descriptive research is the type of research that:

c) Only describe the state of affairs as it exists today. It is a fact finding research.

d) Is useful for formulating hypothesis or testing hypothesis.

Ans: c) Only describe the state of affairs as it exists today. It is a fact finding research.

15. Descriptive research is also called as:

b) Qualitative research

c) Statistical research

d) Applied research

Ans: c) Statistical research

16. Descriptive research includes:

a) Fact finding enquiry on social events and system.

b) Hypothesis testing.

c) Ex-post facto research

17. Fundamental research is otherwise called:

a) Basic research

b) Pure research

c) Both a & b

Ans: c) Both a & b

18. Which one of the following is not a feature of descriptive result?

a) It is a fact finding enquiry.

b) Research has no control over variables.

c) Descriptive research is used for hypothesis testing.

d) It is based on measurement of quantity.

Ans: d) It is based on measurement of quantity.

19. The process not needed in experimental research is:

a) Controlling

b) Observation

c) Manipulation

d) Reference collection

Ans: d) Reference collection

20. Research to study the effect of certain policies, plans and programmes is:

b) Descriptive research

c) Evaluation research

d) Casual research

Ans: c) Evaluation research

21. Study of cause and effect relationship between variables is done by:

a) Casual research

b) Empirical research

c) Explanatory research

d) Longitudinal research

Ans: a) Casual research

22. Newton gave three basic laws of motion. This research is categorized as:

a) Descriptive Research

b) Sample Survey

c) Fundamental Research

d)  Applied Research

Ans: c) Fundamental Research

23. Most of the Universities in India:

a) Conduct teaching and research only

b) Affiliate colleges and conduct examinations

c) Conduct teaching/research and examinations

d) Promote research only

Ans: b) Affiliate colleges and conduct examinations

24. Manipulation is always a part of:

a) Historical research

b) Fundamental research

c) Descriptive research

d) Experimental research

Ans: d) Experimental research

25. First stage of research process is:

a) Identification of research problem

b) Review of literature

c) Research design

d) Analysis of data

Ans: a) Identification of research problem

26. Last stage of research process is:

a) Review of literature

b) Report writing

Ans: b) Report writing

27. ________ helps comparison of two or more variables:

a) Classification

b) Tabulation

c) Research

Ans: b) Tabulation

28. One-time research is applicable in case of:

a) Environmental studies

b) Diagnostic Studies

c) Historical Studies

d) Experimental studies

Ans: b) Diagnostic Studies

29. A null hypothesis is

a) When there is no difference between the variables

b) The same as research hypothesis

c) Subjective in nature

d) When there is difference between the variables

Ans: a) When there is no difference between the variables

30. The process not needed in Experimental Researches is:

a) Observation

b) Manipulation

c)  Controlling

d)  Content Analysis

Ans: d) Content Analysis

31. Technical knowledge to solve problem is created in:

a) Critical research

b) Exploratory research

c) Applied research

d) Basic research

Ans: b) Exploratory research

32. Technical Report is otherwise called

a) Interim Report.

b) Popular Report.

d) Summary.

Ans: c) Thesis.

33. A short summary of Technical Report is called

a) Article.

b) Research Abstract.

c) Publication.

Ans: b) Research Abstract.

34. A way of knowing a hypothesis cannot be formed without which of the following?

a) Experimentation

Ans: b) Observation

35. Which of the following is true about research?

a) Research is an art of scientific Investigation.

b) Research is purely an academic activity.   

c) Research should be based on facts.

36. Which of the following is true about hypothesis?

a) A tentative proposition subject to test is hypothesis.

b) Hypothesis cannot be stated in general terms.

c) Hypothesis is capable of being tested.

37. Research process starts with:

a) Hypothesis

b) Experiments to test hypothesis

c) Observation

d) All of these

Ans: d) All of these

38. There are various types of research designed to obtain different types of information. what type of research is used to define problems and suggest hypotheses?

a) Descriptive research

b) Primary research

c) Secondary research

Ans: a) Descriptive research

39. Conducting an experiment on newton's 3rd law of motion is an example of ______ research.

c) Exploratory

d) Descriptive

Ans: b) Basic

40. The final research report is not_____________.

a) Future secondary data.

b) Basis for decision-making.

c) Tangible evidence of a research project.

d) Research proposal.

Ans: c) Tangible evidence of a research project.

41. Formulation of research problem is the:

a) First stage in research process.

b) Last stage in research process.

c) Middle stage in research process.

Ans: a) First stage in research process.

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• Locations and Hours
• UCLA Library
• Research Guides
• Research Tips and Tools

Advanced Research Methods

• Writing a Research Proposal
• What Is Research?
• Library Research

What Is a Research Proposal?

Reference books.

• Writing the Research Paper
• Presenting the Research Paper

When applying for a research grant or scholarship, or, just before you start a major research project, you may be asked to write a preliminary document that includes basic information about your future research. This is the information that is usually needed in your proposal:

• The topic and goal of the research project.
• The kind of result expected from the research.
• The theory or framework in which the research will be done and presented.
• What kind of methods will be used (statistical, empirical, etc.).
• Short reference on the preliminary scholarship and why your research project is needed; how will it continue/justify/disprove the previous scholarship.
• How much will the research project cost; how will it be budgeted (what for the money will be spent).
• Why is it you who can do this research and not somebody else.

Most agencies that offer scholarships or grants provide information about the required format of the proposal. It may include filling out templates, types of information they need, suggested/maximum length of the proposal, etc.

Research proposal formats vary depending on the size of the planned research, the number of participants, the discipline, the characteristics of the research, etc. The following outline assumes an individual researcher. This is just a SAMPLE; several other ways are equally good and can be successful. If possible, discuss your research proposal with an expert in writing, a professor, your colleague, another student who already wrote successful proposals, etc.

• Author, author's affiliation
• Explain the topic and why you chose it. If possible explain your goal/outcome of the research . How much time you need to complete the research?
• Give a brief summary of previous scholarship and explain why your topic and goals are important.
• Relate your planned research to previous scholarship. What will your research add to our knowledge of the topic.
• Break down the main topic into smaller research questions. List them one by one and explain why these questions need to be investigated. Relate them to previous scholarship.
• Include your hypothesis into the descriptions of the detailed research issues if you have one. Explain why it is important to justify your hypothesis.
• This part depends of the methods conducted in the research process. List the methods; explain how the results will be presented; how they will be assessed.
• Explain what kind of results will justify or  disprove your hypothesis. 
• Explain how much money you need.
• Explain the details of the budget (how much you want to spend for what).
• Describe why your research is important.
• List the sources you have used for writing the research proposal, including a few main citations of the preliminary scholarship.

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Advanced research methods: Overview

• Reading scholarly research

This guide is a  general introduction  to scholarly inquiry and the use of advanced research methods, scroll down for definitions, examples and helpful resources.

Understanding Formal Research

Research is defined as the systematic investigation of a subject in order to find something new.

There are many different Advanced Research Methods which are used to conduct research . These methods include:

• Originating with a question or problem
• Starting with a clear articulation of a goal
• Creating a specific plan for proceeding
• Dividing the problem into smaller more manageable sub-problems
• Leading with the specific research problem, question, or hypothesis
• Explaining the assumptions the researcher is starting with
• The collection & interpretation of data
• Results in further questions and new tangents for further research

[Adapted from: Leedy, Paul D, Jeanne E. Ormrod, and Laura R. Johnson.  Practical Research: Planning and Design . Ninth edition, Pearson, 2010. ]

Qualitative versus Quantitative

Quantitative studies are best suited for answering questions that require 'count-able' data, quantities that are often easy to translate into a graph.

For example: "How many times an hour do 22 to 32 year olds check their cell-phone?"

Quantitative: think "describe" ... precise measurements - specific data variables - large sample size - randomly selected - Objective - generalisable to larger populations - Confirmatory : the researcher expects to prove or disprove a hypothesis - Output = Statistical report with clear categories of data

Quantitative Methods: surveys, questionnaires, experiments, analyzing existing data

Qualitative studies are best suited for investigating qualities of a specific issue, often human behaviours or motivations which cannot be easily transformed in to a graph. 

For example: "Why do 22 to 32 year olds prefer social media app A over social media app B." or “what motivates 22 to 32 year olds to stop using a social media platform or app?”

Qualitative: think "discover" ...open-ended responses - non-specific data - small sample size - not randomly selected - Subjective - situational or highly specific information - Exploratory : the researcher is looking for connections, patterns or themes  Output = narrative and contextual reporting or summaries of responses. 

Qualitative Methods: Interviews, case studies, action research, historical research, participant observer, phenomenology and philosophical / intellectual analysis

Mixed Method studies are best suited for highly complex questions: for example the number of times a specific  behaviour is observed, under what conditions.

The research question for a mixed methods study could be " Are people who check their phone more than average also more likely to discard social media apps?”

Sampling and Sample types

You must choose a sample that is likely to help answer your research question!

Sample types: the many diverse possible sources of data that researchers choose from.

Sampling: the process of choosing which source of data to focus on.

Example: Choosing between an online survey , or interviewing 22 to 32 year olds , to discover which social media apps they have used and then discarded, or used and kept, and what they think motivated those decisions? The researcher could also contact the App creators for any demographic or usage statistics that they are willing to provide.

Validity and Reliability

Validity means that your methods measure what you actually set out to measure and that the results you gain from your methods can be trusted.

Reliability means that a different researcher could reproduce your methods - using similar conditions/ same variables - and see the same results as you did or draw similar conclusions.

If you chose to use a  question with   Likert scale  responses on your survey about social media apps:

“How likely are you to Keep Social media app 'A3' on your mobile device?”

Answer options: 1. “very likely” 2. “somewhat likely” 3. Neutral    4. “somewhat unlikely” 5. “very unlikely”

How can you guarantee that the people taking the survey will interpret those categories in the way you meant them?  Perhaps you could change the question to something more concrete and less open to interpretation.

"How long did you use social media app 'A3' on your Mobile device before deleting it?"

A. 5 days or less.      B. 1 -2 weeks      C.   1 - 2 months        D. 3 to 6 months      E. 7 months or longer.

Definition of Likert Scale: "A method of ascribing quantitative value to qualitative data, to make it amenable to statistical analysis. A numerical value is assigned to each potential choice and a mean figure for all the responses is computed at the end of the evaluation or survey."   <Definition from: Business Dictionary >

VIDEO Adv Research Methods

Advanced Research Methods

Before you get started ⇒ think about the questions below, and keep them in mind as you work on your project.

• What type of new knowledge are you seeking?
• Will your research answer a clearly defined question or fill a specific information gap?
• Have you considered how each method might impact your results?
• Are you certain that the methods you have chosen are valid and reliable?

Remember: 

• Your method should be directly related to the nature of the answers you are seeking.
• Each research method requires unique measures of validity
• Tutorial: How to Read Scholarly Materials (2019 update)
• Video: How to Read Scholarly Materials
• Reading Scholarly Research - Camosun
• Conducting a Literature Review - UToronto
• Research methods and statistics in psychology
• Essentials of business research methods
• A concise introduction to mixed methods research

Examples & more resources

• RADAR Framework - Loyola Marymount University Rationale - Authority - Date - Accuracy - Relevance
• Writing a Research Proposal - UCLA
• "Mixed Methods" Chap 7 of Leedy & Ormond's Practical Research
• Sample Qualitative Study (UBC ~ Health Research)
• Sample Mixed Methods study (Undergrad UBC)

Evaluating sources

• Evaluating the Evidence:Evidence-Based Practice for Nursing (East Carolina University)
• Evidence Based Medicine 'Evidence Pyramid' (UToronto)

Resources from other colleges

• Research Questions - the good and the not so good. (Prezi)
• Key Elements of the Research Proposal
• Tips for Reading scholarly research (AET Guide)
• UCLA Guide to Advanced Research Methods
• The Four Types of Data
• NCRM Podcasts Podcasts from the National Centre for Research Methods (UK)
• Duke University Qualitative Methods Guide
• Duke University Research Data Management

BC Campus Open Textbooks

Find more Open Access Textbooks at:

• BC Open Campus
• Principles of Sociological Inquiry: Qualitative and Quantitative Methods
• Research Methods in Psychology
• Communication Theory

Ask a librarian

Need help with your research? Use AskAway, a chat-based library help service.

• Next: Reading scholarly research >>
• Last Updated: Aug 1, 2024 3:54 PM
• URL: https://camosun.libguides.com/advanced_research

FLEET LIBRARY | Research Guides

Rhode island school of design, create a research plan: research plan.

• Research Plan
• Literature Review This link opens in a new window
• Related Guides

A research plan is a framework that shows how you intend to approach your topic. The plan can take many forms: a written outline, a narrative, a visual/concept map or timeline. It's a document that will change and develop as you conduct your research. Components of a research plan

1. Research conceptualization - introduces your research question

2. Research methodology - describes your approach to the research question

3. Literature review, critical evaluation and synthesis - systematic approach to locating,

    reviewing and evaluating the work (text, exhibitions, critiques, etc) relating to your topic

4. Communication - geared toward an intended audience, shows evidence of your inquiry

Research conceptualization refers to the ability to identify specific research questions, problems or opportunities that are worthy of inquiry. Research conceptualization also includes the skills and discipline that go beyond the initial moment of conception, and which enable the researcher to formulate and develop an idea into something researchable ( Newbury 373).

Research methodology refers to the knowledge and skills required to select and apply appropriate methods to carry through the research project ( Newbury 374) .

Method describes a single mode of proceeding; methodology describes the overall process.

Method - a way of doing anything especially according to a defined and regular plan; a mode of procedure in any activity

Methodology - the study of the direction and implications of empirical research, or the sustainability of techniques employed in it; a method or body of methods used in a particular field of study or activity *Browse a list of research methodology books  or this guide on Art & Design Research

Literature Review, critical evaluation & synthesis

A literature review is a systematic approach to locating, reviewing, and evaluating the published work and work in progress of scholars, researchers, and practitioners on a given topic.

Critical evaluation and synthesis is the ability to handle (or process) existing sources. It includes knowledge of the sources of literature and contextual research field within which the person is working ( Newbury 373).

Literature reviews are done for many reasons and situations. Here's a short list:

Sources to consult while conducting a literature review:

Online catalogs of local, regional, national, and special libraries

meta-catalogs such as worldcat , Art Discovery Group , europeana , world digital library or RIBA

subject-specific online article databases (such as the Avery Index, JSTOR, Project Muse)

digital institutional repositories such as Digital Commons @RISD ; see Registry of Open Access Repositories

Open Access Resources recommended by RISD Research LIbrarians

works cited in scholarly books and articles

print bibliographies

the internet-locate major nonprofit, research institutes, museum, university, and government websites

search google scholar to locate grey literature & referenced citations

trade and scholarly publishers

fellow scholars and peers

Communication                              

Communication refers to the ability to

• structure a coherent line of inquiry
• communicate your findings to your intended audience
• make skilled use of visual material to express ideas for presentations, writing, and the creation of exhibitions ( Newbury 374)

Research plan framework: Newbury, Darren. "Research Training in the Creative Arts and Design." The Routledge Companion to Research in the Arts . Ed. Michael Biggs and Henrik Karlsson. New York: Routledge, 2010. 368-87. Print.

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Except where otherwise noted, this guide is subject to a Creative Commons Attribution license

source document

  Routledge Companion to Research in the Arts

• Next: Literature Review >>
• Last Updated: Sep 24, 2024 12:12 PM
• URL: https://risd.libguides.com/researchplan