market research uae

Do you have a partner who can provide you insights on demand?

Will it help to know the demand landscape for your category and the profitable consumer segments?

Are you still doing focus groups and interviews?

Are you struggling with suppliers who give you a lot of data but not insights?

Are you looking for the triggers that can make consumers choose your brand?

Would you like to get real time information on your consumers and their thinking?

Sixthfactor - leading market research company.

We are passionate about providing clarity on real business issues through market research. Our insight gives your company a competitive advantage, resulting in more revenue and profitability. We are a new age market research company in Dubai, UAE, built by like-minded senior marketing research professionals.

First in Neuromarketing

As a leading consumer insights agency one of the pioneering initiatives that we undertook was setting up the first Neuro lab of the region in the year 2012.

Decades of experience

Hence our recommendations to marketers are precise. Ensuring better ROI.

Smart research solutions

We leverage existing information and insights available and optimize the proposed solutions.

Fast and efficient

We believe you should not have to wait for months or even weeks to get the insights.

Senior involvement

We ensure the senior leader is involved in all aspects of the project from start to finish.

Custom-made to fit

Bespoke solutions and not one-size-fits all. We are flexible and adapt to client needs.

Talk to us!

Sensonomics®.

Our Neuromarketing Unit - We've set the first Neuro-Lab in this region. Using new and emerging patented technologies measuring brain activity; Read More

SixthMobile

A mobile app is an easy way to gather responses. We have introduced mobile panels of pre-recruited respondents, who fit a certain demographic cri

SixthRetail®

Presenting the Market Activation Monitor (MAM). Tracking and analyzing retail-promotional activities to enable brands in planning the promotion Read More

SixthDigital®

Online Sentiment Analysis - Analyzing consumer sentiments, feedback and mentions available online with regards to your brand is truly authentic Read More

Behavioral Economics Expertise

SixthFactor being one of the top market research companies in Dubai, UAE has mastered the field of Behavioral economics, a rare but highly profitable component of Market Research. We have to measure the extent of what people actually decide to do and what factors drive them to invoke that behavior, which brings us to the gist of behavioral economics.

Hyperbolic Discounting

Can offering smaller payoffs sooner rather than larger payoffs later get consumers to be more favourably inclined to my proposition? Learn more with Behavioural Economics

The Paradox of choice

Can reducing the number of options available to consumers, actually increase sales? Learn more with Behavioural Economics

Default bias

Can I get consumers to choose what I want them to choose simply by eliminating the need for them to make a choice? Learn more with Behavioural Economics

Endowment effect

Can creating a sense of ownership towards a product not yet owned actually get consumers to pay more for it? Learn more with Behavioural Economics

Decoy Effect

Can Consumers’ preference for one option over another be changed simply by introducing a third, similar but less desirable option? Learn more with Behavioural Economics

Loss Aversion

Can presenting my proposition as a means to minimise loss rather than maximise gain make consumers respond more favourably to it? Learn more with Behavioural Economics

Attribute Priming

Can just talking to consumers about a certain attribute of the product, make them desire that attribute more?

The Power of Free

Can reducing the price of two commodities by the exact same amount, completely reverse consumer preference of one over the other?

Can mere exposure to an initial piece of information or trait serve as a benchmark to influence subsequent consumer behaviour? Learn more with Behavioural Economics

Social Proofing/ Herding

Can showing consumers that a particular choice of action is the most popular one propel them to also do the same? Learn more with Behavioural Economics

Scarcity Bias

Can just creating a Perception of Scarcity around my product get consumers to buy more of it ? Learn more with Behavioural Economics

Can simply changing the manner in which choices are presented alter consumer choice ? Learn more with Behavioural Economics

Our Elite Clients

Our consumer insights agency is proud to have been involved in the decision-making process of elite international brands. Our client base spans across the middle east, each being leading organisations from very different industries. These are just a few.

Stay in touch with us

Have a question call us now, + 971 4438 5258, drop us an email, [email protected], we can continue to help you stay connected with your consumers. here’s how we have always been well-equipped to stay wired with consumers ..

Phone: +971 55 549 8754

Market Research

Fully-fledged market research agency with strong fieldwork and a call center. Adopting quantitative and qualitative methodologies.

Data Analysis

Our analysis provides high-quality, data-driven insights to help businesses make informed decisions. We develop dashboards and data apps.

Marketing Services

We provide informed marketing strategies, and are affiliated with digital marketing partners specialized in advertising, social, and branding.

Your Research Partner

Sapience is a market research, analysis, and marketing consulting agency based in Dubai, UAE and focuses on the GCC and the Middle East. Sapience is determined to bring meaningful and actionable insights that help marketers and business leaders grow their businesses.

Market Research at the Core

Business Knowledge & Understanding

Market Research and Data Analysis

Technology and Software Solutions

Join Us Today

Our Clients & Partners

We are proud to partner and service clients from several industries.

What our clients say about us!

Testimonials

Medcare Hospitals & Medical Centres worked with Sapience Consultancy to carry out a brand health tracker in the UAE. The team immediately understood our requirements and they recommended the best viable and practical methodology to meet the demands of the research. The Sapience team was easy to reach, enthusiastic, and worked hard to bring the project in on time and budget. The valuable study has given Medcare a benchmark for future communication and engagement with our patients to continue to make a positive impact on their medical care.

Andre Daoud

Group CEO at Medcare Hospitals & Medical Centres

Sapience has been one of our preferred market research agencies for B2B research for the past three years. We are very impressed with their processes right from project kick-off, to data collection by the most seasoned interviewers, to data processing, all the way up to the final deliverable. Throughout projects, communications, progress reports, and interim deliverables have always been up to the mark. They always have a clear understanding of our research objectives, and in the end, we always get what we are looking for flexibility, timely deliverables, quality data, and cost-effective service.

Ashraf Ghazzawi

Head of End User Research, MENA and Turkey at IDC

Sapience is providing us a comprehensive mystery-shopping program to evaluate our customer experience across all our communication channels and helping us in raising the quality of service. The team's dedication to delivering high-quality work is evident in all aspects of the project. They also make it easy for us to track results on a beautiful custom-tailored dashboard.

Firas Hatoum

Customer Service Manager at Aafaq Islamic Finance

These guys did great work in helping us gain actionable insights into KSA and UAE. Their qualitative and quantitative research provided Mercedes-Benz deep insights into consumers’ behavior, needs, concerns, perception, and attitudes. Also, the simulation tool they built for conjoint analysis and the price-features tradeoff in the SUV segment is awesome!

Farah Hamdan

Marketing Strategy at Mercedes-Benz Cars Middle East

We had a great experience with the sapience team. They provided us with creative thinking, spot-on analysis, fast turnaround, and excellent advice on way forward.

Nisrine Ghazal

CCO at Saudi Media Company

When it came to understanding our target market and mapping out consumer behaviors, we knew we needed a partner with deep insights and a holistic approach. Sapience was our top choice, and they exceeded every expectation. The team at Sapience provided us with data-driven insights, clear analytics, and actionable recommendations that truly transformed the way we approached our market strategy. Their dedication to uncovering genuine consumer truths is unparalleled. We're not just armed with data; we're equipped with knowledge.

Gerard Boyodjian

Head of CMI at Beiersdorf

My experience with Sapience Consultancy was outstanding. Their professionalism, quality work, and clear communication were exceptional. With meticulous attention to detail and responsiveness, the team delivered top-notch results. I highly recommend them for their exceptional research services and look forward to future collaborations.

Group Head of Marketing at Arabia Insurance

Featured Projects

Latest Case Studies

We present the following case studies that exemplify the solutions and services we are providing across our customer base.

Evaluation and Concept Testing for a Proposed Pharmacy Mobile Application

Understanding Consumer Behavior: A Deep Dive into the Canned Food Industry

Customer Satisfaction for a Leading Bank in UAE

We help solving business and marketing problems by using market research, data analysis, mathematics & technology.

Insight and Trends

Articles & News

Follow our latest news and thoughts which focus exclusively on insight, industry trends, top news headlines.

October 30, 2024

Transforming Vision into Value: How Consumer Research Drives Real Estate Success in the GCC

September 26, 2024

UAE-Born Luxury Fashion: How Consumer Insights Shape High-End Style and Buying Behavior

May 9, 2021

How Data Science Help Media Planners Today (TV Interview)

​Intelligently Designed Market Research   ​​

10+ years of UAE experience.

Objective, accurate, and grounded results. 

200+ custom market research, feasibility studies,  and industry reports delivered.

In-depth knowledge of startups, retail, industrial and commercial sectors in the UAE.

We have  worked  with

+ 200  companies of different sizes across uae

15 day delivery.

We Promise You a 15 Day Guaranteed Report Delivery

QUALITY EXECUTION

Your business competitive strategy and growth planning will be handled by our Award Winning Team

Competitive Business Intelligence 

In Two Easy Payments

ACCUARATE and OBJECTIVE

Get an Impartial and Grounded Understanding of the Target Market. Impress Your Investors and Stakeholders

UAE EXPERTISE

Written and Prepared by a Team with 10+ Years of Experience in the UAE

DELIVERABLES

We Deliver a Detailed 20-60 Page Report, of Detailed Data Analysis and Data Visualizations

227 Market Research Projects in UAE

  Our company  has successfully conducted in-depth market research projects and competitive scans in UAE for over +2 0 0 clients, focusing on formative research and consumer behavior, utilizing both qualitative and quantitative methods.  A nd able to attain data in various lang uages and from different cultural backgrounds. 

Market Research Content

Porter's five forces.

Grounded and Fine-tuned Competitiveness Analysis

Market Research 

Understanding Market Dynamics & Growth Patterns 

Market Analysis

Measuring Preference Indicators & Total Offering Portfolio 

Competitive Analysis

Current Competitive Advantages & Opportunities for Market Disruption 

Primary Market Research

Collecting Field Data Using POS visits, Focus Groups and In-Depth Interviews

SWOT & STP Analysis

Understanding the Market Scene in a Holistic Framework

Behavioral & Formative Research

In-Depth Dive Into the Qualitative Insights , Understanding  the "Why" & "How" .

Marketing  Evolution

Conducting Post-Campaign and Pre-Campaign Research to Measure Marketing Effectiveness 

Expertly Written

How  YOUR  report IS MADE

Initial meeting.

We meet to identify your business needs and  requirements

We collect all relevant  data to the analysis

Analysis and Writing

Analysis of  the data & formulating the market research report 

Delivery and Results Meeting

Delivery of the report and meeting to discuss the  results

• Why conducting a feasibility study / business plan is important? A proper feasibility study can answer very important questions like: How much money should I (the investor or the founder) have access to in order to launch this business idea? What are the competitive risks that my target market has, and do my product/service have a chance to compete? What are the expected monthly and yearly costs to run my company or business? Where should I advertise and what should I use as my main appeal to attract new customers? What are the expected monthly and yearly profits of my business, are these profits suitable for the money I will invest? And finally the most important question, is this business worth my time and money? is it feasible and profitable?
• How are market insights data collected? It depends on the type of studied business, the needed consumer behavior insight and the target market dynamics. Each research project have its own methodology and challenges. We collect data using one or multiple of the following techniques: Computer assisted telephone interviews (CATI). Focus groups, at our office in Dubai or online (FGDs). Digital observational analysis. Field visits. Mass surveying (Digital or in person). In-depth interviews. Expert panels.
• Can I raise funds using the feasibility study you provide? All of our reports are certified and bankable, and can be used in fund raising from banks, venture capital firms, angel investors, private equity funds, government funds and all other types of investors.
• What languages do you offer your reports in? We provide our reports in either Arabic or English, and we can provide it in any other language you choose at an additional fee.
• How do I know if the sample size is big enough for accurate results? Our team of market research consultants come from specialized backgrounds in research methods and analytics, we structure and build ad hoc methodologies that specifically fit each project, insight, market and the practicality of obtaining that data. We have successfully delivered research projects with sample sizes exceeding 8000 respondents in nationwide scans, as well as small projects that only required two focus groups. We promise our clients to: Propose a research methodology that offers accurate results at the lowest costs possible. Not to exaggerate the required sample size in order to inflate the research cost, unlike many of our competitors.
• I have an established and existing business, how would market research help me? Conducting frequent and periodic market research to observe market changes, trends and new competitive advantages of your direct competitors is a must for a sustainable business. Our company offer periodic intelligence reports to keep a close eye on the market and all relevant players.
• Can you conduct market research for a new business idea that has no local competitors? Assessing the competitiveness scene for an untested and unvalidated market can be challenging, our consultants use a research method that validates the new business model based on its value proposition, we call this method "The pain points analysis" and we use it for all startups that aims to disrupt the market and compete using a brand new business model.
• Where is your office located? Our location is at Dubai, Business Bay, The Binary Tower, 4th floor. Click here for Google Maps directions
• Are you licensed to provide business consulting services? We are licensed by the Dubai Economic Department (DED) under trade license number: 1061853 And our reports are bankable and certified.

Meet The Team

Hasan Al Sharif, MSc Research Manager - Marketing Analytics

Diversified knowledge in business ventures leading up to 5+ years of experience in the field of market research, analysis, and digital marketing practices.

In depth understanding of marketing operations, strategy and Analytics, conducted more than 60+ projects in GCC. 

MSc in Marketing, BSc in Marketing Management  Specializing in Market Intelligence, Consumer Journey Analysis and Competitive Analysis  

Sami Ismail, MSc Founder - Marketing & Strategy Consulting

10+ years in digital marketing, marketing research and tech startups, having worked with high-profile marketing agencies and clients within GCC and MENA region.   Conducted 200+ marketing research and consulting projects in KSA, UAE, Syria, Qatar, Kuwait, Lebanon, Egypt, Bahrian, Oman, Canada, Germany, Netherlands and Sweden.   Manages a monthly marketing budget of $26,000, for tech, ecommerce and retail companies in GCC.   MSc in Marketing and a B.Sc. in Human Resources

Specializing in Marketing Analysis and Strategy, Business Planning and Digital Marketing Advisory

Murhaf Shamaly, MSc Senior Research Specialist - Feasibility Studies 

4+ years of experience in business planning, feasibility studies , marketing research and consulting for SMEs and large organizations, within the MENA region and GCC. 

Conducted 30+ feasibility studies and consulting projects, covering industries like retail, ecommerce, fintech, agricultural and SaaS platforms and tech startups.

Some of the research projects I conducted had sample size of 6000+ people, using various data collection methods such as CATI, in depth interviews, focus groups and digital data collection.

MSc in Marketing and a B.Sc. in Management

Specializing in Feasibility Studies, Business Planning and Marketing Research

AbdElkareem Hmedan, PhD, SPHRi™ Senior Consultant - Management and Human Resources Strategies 

+7 Years of experience in HR management and consulting for large companies, startups, and international organizations within the GCC.

Conducted more than 2500+ hours of HR Management, Soft Skills, and other customized training/coaching programs for high-profile companies in the MENA region and GCC.

Provided high profile clients with policy & procedure creation, headhunting, mass recruiting, changing management plans, establishing OKRs, developing customized pay structures, and developing a performance appraisal management systems.

Been rewarded as the “Change Maker” for one of the well-known startups in MENA.

Certified Senior Professional Human Resources (SPHRI), MSc in Human Resources Management, and PhD in HR Management. Specializing in Human Resources Management and Consulting, Expert Capacity Development Advisory and Management Planning

REQUEST A CALL BACK

We Look Forward To Hearing Back From You

Our team will contact you within 24 hours

• [email protected]
• +971 50 6852201
• +971 6 5216359

Top Market Research company in Dubai - Greenland Market Research & Consultancy

As in life, change is the only constant in business too. Global market trends shift patterns by the hour and every forward-looking business, including yours, must keep a keen eye for them. Lack of these insights can leave your business scrambling to stay afloat, let alone thrive, in a cutthroat environment. Knowledge of what’s happening now in different global sectors and what’s coming next will enable you to develop and implement strategies that work.

At Greenland Market Research, we deliver the same market intelligence that you can bank on. Base your critical business decisions with complete confidence on our customized Qualitative, Quantitative, Healthcare, and Mystery Shopping research offerings. If you are looking for some of the top market research companies in Dubai, Look no further as you’ve come to the right place. We’re a leading market research company in Dubai and you can feel free to reach out to us at your convenience. Get in touch with us today and discuss your research needs.

Projects Completed

Satisfied clients, offices globally, years in operation, professional affiliations.

CAPABILITIES AND COMPETENCIES

QUANTITATIVE RESEARCH

Greenland’s quantitative research is aimed at helping you achieve your business.

QUALITATIVE RESEARCH

Construing the micro-level data where no two opinions are the same is a tough undertaking.

HEALTHCARE RESEARCH

Greenland Market Research is the market leader in healthcare research. In our decade-long experience,

MYSTERY SHOPPING

Greenland Market Research and Consultancy Dubai takes pride in Mystery Shopping research

FEASIBILITY STUDY

Feasibility studies are used to learn the achievability or the success rate of a proposed plan.

ONLINE SURVEY

Our online panel administrations are beaten course and cater to Data Collection Companies.

100% Client Satisfaction

Top notch research quality, professional research team, in-depth uae market knowledge, transparency with our valued clients, why choose greenland.

Brief Healthcare market research of 6 TDIs with brokers, consultants and industry experts in the USA.

Endocrinologists, Diabetologists, Pulmonologists and Neurologists recruited for Web TDIs in KSA.

Recruitment of Dermatologists and Rheumatologists in 5 countries of Web TDIs

Recruitment of Urologists and Medical Oncologists in Iraq for face-to-face interviews

In depth face-to-face interviews held in UAE for a Healthcare Market Research.

Healthcare market research conducted in USA and Germany, using Web TDIs.

Client testimonials.

WHAT SOME OF OUR SATISFIED CLIENTS ARE SAYING

Hossam EldinBader

Chief Accountant, Gulf Concrete and Blocks

We required a location feasibility study to expand our business into a new emirate in UAE, and we approached Greenland Market Research for this. The project was very professionally handled and the team is very hardworking and punctual. Since a major part of your success depends on an accurate feasibility study, it is imperative that this part is done by someone reliable. We were very satisfied with the results and would strongly recommend Greenland for feasibility studies.

Murtaza Saifuddin

CEO, Casablanca

We required market research to gain insights into the pricing strategies that were being implemented by the businesses in our industry. Greenland was suggested to us by a reliable source and no doubt, they did the job perfectly. Mr. Muffadal and his entire team cooperated very well, and unlike a lot of other firms, they submitted the results to us right on time and were willing to negotiate the prices to fit our budget. They take measures to ensure client satisfaction, which makes the biggest difference to us. I would, with second thoughts, suggest Greenland to anyone needing market research.

Dinesh Charan

Director, Kadence

I would like to take this opportunity to commend the Greenland team on successfully completing fieldwork for an Automotive project. Though the target group was relatively tough and the fieldwork schedule was tight, it is all because of the hard work and dedication of the team that we could complete the project on time. We sincerely appreciate everyone’s role in the success and wish that you will provide the same support for future projects.

Amjad Alshawabkeh

Director, Hashibhasha

It was a great pleasure working with you and your team,  we appreciate all the efforts and inputs to have a successful detailed research report for our Hashi Basha business, which was approved by the Guinness team and met all the expectations.

Once again big thanks and looking forward to working together on future projects.

Hussain Mansoor

CEO, Hype Communications

You require the most support at the beginning of your business. In the unpredictable business world, it helps to have a certain degree of assurance that your product would make it to the ranks of the market. That is precisely what Greenland Market Research offered us. Answers to all our questions about how well would our product fare, and it is because of their findings, that we have been able to make better decisions about our business. The team was cooperative throughout the entire project and didn’t hesitate to throw in a few advice here and there on what would be better. If you are looking for a research partner, I would strongly recommend Greenland.

Utkarsh Verma

Marketing Head, Cars24

I found Greenland Research extremely diligent, professional in the way they do everything related to research. In my first conversation with the team, I was more than sure that I want to work with this team. They were just a phone call away. Please don’t shy away from giving them a chance to get the best consumer insight for your business. Happy researching!

Cahyani Dewi

Project Manager, Garena

For those who are considering conducting qualitative research in the MENA region, we strongly recommend Greenland to be your market research partner. We were aware that the recruitment was really challenging but Mufaddal and the team managed to recruit suitable participants on schedule. Even though there were some technical obstacles during the project, the team came up with quick solutions. The moderators were experienced to conduct qualitative studies so they quickly understood the plan and executed it well. Thank you for all your support during our project.

Danmola sheu Adebosipo

Director, Wemadek Clothing’s

Greenland’s approach to customer problems is custom to the customer’s needs. The communication and action to help my reach the company reach its goal were seamless. Working with them gave us a rethink and helped in remapping our strategy. You should definitely work with them as a young startup. An amazing experience!

Syed Asim Javed

To Whom It May Concern I take pride in reporting that it was great working with Greenland Marketing & Research for the past 5 years. The company’s director Mr Mufaddal is a Gem of a guy putting all his energies into the work and delivering on time. We look forward to working with them in the future as well. Sincerely

Bimal Madhavan

Director, Online Tuition

“We commissioned a markey survey with Greenland Research with respect to education.The survey had to cover 2 areas in relation to education and a wide demographic.The market survey was conducted professionally and in a timely manner and the findings were very well presented and with the right insights.Overall we are highly appreciative of the work done by Greenland Research”.

Muffadal Emran Ali

Dhrupen Thakar

Youvraj Naicker

Emran Nisar Ali

Gunjan Bhatia

Munira Yusuf

Roxanna Roxas Ramos

Fahad Shaikh

Arslan Hussain

Rabab Shafaqat

Tasneem Mustafa

Khadija Murtaza

Zainab Ashiq

Bessy Thomas

Arwa Nooruddin

Farida Shabbir

Frequently asked questions, what is market research.

In simple terms Market research enables a company to discover the target oriented market and get opinions, reviews and other feedback from consumers about their interest in the product or service

Why market research is important?

Market research helps reduce risk by identifying problematic areas and helps you take profitable risk by allowing you to determine product features, pricing and promotions from the outset. It also helps you focus resources where they will be most effective. In short market research gives you accurate information on Product, Placement, Pricing and Promotion.

How long will it take to complete my market research?

The time taken to complete market research depends on methodology, number of groups and dept of information that has to be studied. A focus group of 10-15 participants can be done in 2 days, whereas face to face interviews of 500 respondents might take 2 – 3 weeks to complete, In-depth interview with 15 participants may take up to 1-2 weeks and telephonic CATI interviews of 500 sample would take 1 – 2 weeks to complete.

What is the difference between Quantitative and Qualitative market research?

Quantitative data collections refers various surveys which includes Online surveys and Polls, Paper surveys, Mobile surveys, Kiosk surveys, Telephone interviews and Face-to-face interviews to collect large amount of data. These surveys enable us to analyze huge data and make decisions on gathered insights.

Qualitative market research includes In-depth Interview, Focus Group Discussion, Ethnographies, Online Focus Group, Audio-Video recording and viewing facilities for the client. These type of market research gives in-depth understanding about people’s beliefs and point of views and what are the deciding factors that influence their behavior

Should I do my own market research or get expert help in?

A good number of companies also believe that they can conduct market research using their own employees. It is no doubt possible to learn a thing or two by questioning your friends and internal contacts, or having your existing employees conducting surveys about the product in concern, but there is a limit to the accuracy of this process. Customers are more likely to express an honest opinion about a particular product to a third and impartial party, than they are to express it directly to the company. Highly-skilled market researchers strive to make their study outcomes as unbiased as possible, this way, you get the correct data and can hence, make a proper plan for the future and tackle the issues in the current workings of the company.

Get in Touch

Quantitative

Quantitative Market Research is a methodology of using numerical data and tools in order to make the research solutions for the clients. Here we explain the most advanced quantitative research

Qualitative

We are a market research data collection agency providing solutions through various qualitative techniques in MENA & SEA. We carry out studies on the following methodology

For all our telephone surveys, interviewing is conducted using a CATI (Computer Assisted Telephone Interviewing) system. We have our automated CATI system based in our Dubai office with 14 CATI stations

Mystery Shopping

Our expertise in Survey Programming & in-depth knowledge of survey platforms will help you see things differently. IDS can program your online, telephone, and in-person interviews using the software which is suitable for your requirement.

Data Processing

Our DP wing is well equipped for the growing needs of articulate analysis in the market. IDS have a well experienced DP team and they can handle any types of studies basis the research needs.

Dashboard Reporting

Visual reports are quickly and easily interpreted. We can create “interactive dashboards” which allow our clients to view their market research data on the fly.

Automated Feedback Solutions

At IDS, we have worked hard to make our solution the most comprehensive tool to monitor and optimize your customer engagement

IDS Research and Consultancy has provided fieldwork for Automotive Research in Middle East and SEA region. We conduct fieldwork together with our research partners from all over the world. IDS has an experienced and professional team composed of international project managers, car clinic moderators and fieldworkers.

Automotive Research

IDS Research and Consultancy has provided fieldwork for Automotive Research in Middle East and SEA region.

IDS health is a part of IDS group providing full scale Health Care Research solutions

Social Research

IDS has one of the largest social research field force in Middle Eastern countries

Consumer Research

IDS have expertise in conducting different types of studies across a range of domains using our Quantitative and Qualitative fieldwork methodologies.

Dynamic Customer Feedback Project in Dubai Airport

The Dynamic Customer Feedback Project in Dubai Airport is a part of the Passenger Experience Programme by Dubai Airports Authority for Dubai International (DXB) and Al Maktoum International (DWC). The Dynamic Customer Feedback Project in Dubai Airport is a part of the Passenger Experience Programme by Dubai Airports Authority for Dubai International (DXB) and Al Maktoum International (DWC).

IDS Car Clinics – A Static Model review

Expanding consumer base, growing wealth of population, lower cost of vehicle ownership, attractive insurance and financing options and availability of low-cost fuel have all driven sales of new automotive vehicles in silhouette of Arab Peninsula.

Testimonials

Time is the scarcest resource and unless it is managed nothing else can be managed.

Peter Drucker / Web Designer at Linkedin

Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while.

Jack Welch / Public Relations at Instagram

Just because something doesn't do what you planned it to do doesn't mean it's useless.

Thomas A. Edison / Art Director at YouTube

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

Colin Powell / Graphic Designer At Spotify

Current Professional Affiliations

Market Research UAE

Helping companies to expand business and capture opportunities in uae..

UAE: Optimal Approach to Lead the Post-Pandemic Era

The COVID-19 pandemic had forced countries globally to postpone their economic activities, including the UAE.

The Arab world's second-largest economy recorded a 6.1 percent contraction in 2020 as tourism and oil became two of the most severely damaged sectors due to the global crisis.

The lockdown of mobility and international trade had put the region into its first recession since the financial crisis in 2009.

Tourism to Recover in 2022

However, the UAE's economy expects to vastly rebound as the region distributes vaccines to contain the spread of COVID-19. Today, UAE is among the fastest globally to inoculate its citizens, with 64.7 percent of the population vaccinated, or equivalent to 12.6 million administered vaccines.

The tactful measure of vaccine progression hopes to help jumpstart UAE's tourism while gradually restoring supply for future oil demands once the price stabilizes.

The plan to hold FIFA World Cup 2022 in Qatar would be essential in inviting tourists into the UAE and putting the region's tourism and hospitality sectors on the pre-pandemic level.

Government Approach

Aside from tourism and oil-focused accommodative measures, the UAE governments combined have spent over USD 395 billion to cushion the region's recovery from the COVID-19 pandemic.

Among the many pandemic-induced approaches, one of the more significant was the Central Bank's Targeted Economic Support Scheme which provided a zero-cost loan initiative to improve the monetary traffic within the region until mid-2022.

This year, the UAE's credit growth improvement and positive spending would dampen the COVID-19 after effects, putting the region in a bright light seen through the government forecast of a 3.5 percent inflation.

Moreover, the increasing demand for hydrocarbon energy would also catalyze the UAE's growth as the third-largest oil exporter from the Gulf. The hydrocarbon industry is forecasted to answer over 6 million barrels per day by the end of this year.

Oil Uncertainties

However, the oil-driven region still faces the lingering concern of oil prices. 2020 has seen a 20-year low on oil prices that resulted in price wars during the COVID-19 pandemic.

Today, the cost of oil remains in the range of USD 50 to 60 per barrel, which is still under the required balance to the country's budget breakeven. Therefore, the prolonged pace of oil recovery puts the UAE in a challenging position to survive the instability of the sector.

All in all, the UAE has implemented a high caliber approach to obtain prosperity in the post-pandemic era - from riding the wave of digitization, facilitating demands of renewable energies as countries take on the pledge to reduce their carbon emissions, to optimizing the existing resources necessary for the region's rebound. However, the road ahead still poses challenges and concerns that public and private institutions need to tackle.

Market Research UAE assists industry players in identifying sustainable growth strategies within UAE's multitude of industries, providing a grip of understanding towards the opportunities and potentials beyond the surface level.

Our engagements usually range from market entry strategies, competitive benchmarking, channel model identification, market assessments, M&A, and partner due diligence--without limiting one from the other.

With substantial background experience, Market Research UAE helps clients enter and thrive in the kingdom's market by leveraging an in-depth understanding of the market's characteristics, allowing us to provide a one-of-a-kind perspective and insights essential to your needs.

Our Expertise

Manufacturing

Consumer & Retail

Private Equity & Investment

Construction & Infrastructure

Technology, Media & Telecommunications

Chemical & Energy

Financial Services

Automotive & Mobility

Our success stories, feasibility & growth strategy for a building materials company in the gcc.

Developing a feasibility and growth strategy for one of the largest European building materials company to increase presence in the GCC.

Global Construction Materials Player Manufacturing Plant Feasibility Study

Conducting a feasibility study for a global construction materials company to enter the GCC market.

Our Clients

"We have now completed our study on entering a new market successfully and I wish to thank the team for the professional and urgent approach given our requirement relating to the specific market assessments, feasibility studies, a partner search and financial evaluation on a primary acquisition target in our market of interest . I am satisfied the consultants developed a differentiated route-to-market strategy that is comprehensive and delivered pleasingly ahead of time to meet our tight deadlines. Our objectives were met in full and I look forward to working with your team again in the future. "

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Learn how UAE’s e-commerce industry has changed in recent years and how the industry will grow in market size in the near future.

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Ever-changing consumer expectations are forcing UAE’s telecom players to invest in and expand their services to appeal to growing needs.

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• Top 15 Market Research Companies in Dubai

Dubai, a leading business hub in the United Arab Emirates (UAE), is home to a thriving market research industry. With the UAE being one of the wealthiest countries in the Middle East and benefiting from a strong economy, the demand for accurate and actionable market intelligence is high. Leading firms such as Reyson Badger offers complete services ranging from consumer behavior analysis to market trend forecasting, ensuring that businesses can make informed decisions to drive growth and innovation

Market Research and it's Importance

Market research is a systematic process of collecting, analyzing, and interpreting information about a market, including data about potential customers and competitors. It plays a vital role in helping businesses understand consumer needs and preferences, identify market trends, and assess the feasibility of new products or services. Through various methods such as surveys, interviews, focus groups, and data analysis, market research provides actionable insights that guide strategic decision-making.

The importance of market research cannot be overstated. It helps businesses to:

• Identify Opportunities and Threats: By understanding market dynamics, businesses can capitalize on emerging opportunities and mitigate potential risks.
• Make Informed Decisions: Accurate data and insights enable companies to make evidence-based decisions, reducing uncertainty and enhancing strategic planning.
• Understand Consumer Behavior: Knowing what customers want and need allows businesses to customize their offerings, improve customer satisfaction, and encourage loyalty.
• Stay Competitive: Keeping current market trends and competitor activities ensures that a business remains competitive and can adapt quickly to changes.
• Optimize Marketing Strategies: Insights from market research help in creating effective marketing campaigns that resonate with the target audience, maximizing ROI.

In summary, market research is an essential tool for any business seeking success in today's competitive market. It provides the foundation for strategic planning and helps businesses align their operations with market demands and consumer expectations.

Why Market Research?

Market research is fundamental to achieving business success in the United Arab Emirates (UAE). It enables businesses to understand the dynamic market environment, consumer behavior, and competitive landscape. By utilizing market research in Dubai, companies can identify opportunities for growth, reduce risks, and make informed decisions.

In the UAE, market research is crucial due to the region's diverse and rapidly evolving economy. It helps businesses customize their strategies to meet the specific needs and preferences of the local audience, thereby improving customer satisfaction and loyalty. Market research also aids in identifying gaps in the market and potential areas for expansion, ensuring that companies stay ahead of their competitors.

Moreover, market research supports strategic planning by providing data on market trends, consumer needs, and the effectiveness of marketing campaigns. This information is vital for businesses looking to innovate and adapt to changing market conditions. Market research is a key driver of business success in the UAE, enabling companies to thrive in a competitive and dynamic market environment.

Why Choose Market Research Companies in UAE

Choosing market research companies in UAE is essential for businesses aiming to survive in this dynamic and competitive market. These companies provide invaluable insights into consumer behavior, market trends, and competitive landscapes, enabling businesses to make informed decisions and develop effective strategies. By Utilizing  local expertise, market research firms in Dubai help businesses understand the unique cultural, economic, and regulatory environment, ensuring a successful market entry and sustained growth.

Advantages of Conducting Market Research in Dubai

Conducting market research in UAE offers several advantages:

• Market Insights: Gain a deep understanding of consumer needs, preferences, and behavior, allowing for more targeted and effective marketing strategies.
• Competitive Analysis: Identify and analyze competitors' strengths and weaknesses, helping businesses to position themselves strategically in the market.
• Risk Mitigation: Anticipate market challenges and identify potential risks, allowing for proactive measures and informed decision-making.
• Opportunity Identification: Discover new market opportunities and emerging trends, enabling businesses to innovate and stay ahead of the competition.

Key Industries Benefiting from Market Research in Dubai

Several key industries in the UAE benefit significantly from market research:

• Retail: Understanding consumer purchasing behavior and preferences helps retailers optimize their product offerings and enhance customer satisfaction.
• Tourism and Hospitality: Insights into traveler preferences and trends enable businesses to tailor their services and improve guest experiences.
• Real Estate: Market research aids in identifying investment opportunities, understanding buyer preferences, and assessing market demand.
• Healthcare: Research provides data on patient needs, market demand for services, and competitive analysis, facilitating better strategic planning and service delivery.
• Technology: Insights into market trends and consumer adoption rates help tech companies innovate and stay competitive in a rapidly evolving industry.

List of Top 15 Market Research Companies in Dubai, UAE

• Reyson Badger
• Research Konnection
• 4SiGHT Research & Analytics
• Omnibus Marketing Research and Consultancies
• Insight Scouts Research and Consultancy
• Hall & Partners Dubai
• Kantar TNS Middle East

#1 Reyson Badger

One of the top market research companies in UAE,  Known for its extensive experience and professional team, Reyson Badger offers customized market research solutions that help businesses understand market dynamics and consumer behavior in the UAE.

Phone: 0501130164

Email: [email protected]

Location: Tamani Arts Tower,  Al Asayel St, Office No: 1554, 15th Floor Business Bay, Dubai, UAE.

Globally recognized, Nielsen provides comprehensive consumer insights and media measurement services, making it a top choice for market research. They help businesses stay ahead with data-driven strategies.

Phone: +971 4 446 8000

Email: [email protected]

Location: Dubai Media City, Dubai, UAE

Specializing in advertising, marketing, media, and opinion research, IPSOS delivers high-quality market insights across various industries. Their expertise ensures precise and actionable insights for clients.

Phone: +971 4 446 6000

Email: [email protected]

Location: Jumeirah Lakes Towers, Dubai, UAE

Known for its online panels and real-time data, YouGov offers robust survey research and data analytics services. They provide accurate and timely insights to support informed decision-making.

Phone: +971 4 365 7878

Email: [email protected]

Location: Al Barsha Heights, Dubai, UAE

This company excels in consumer behavior analysis and market trends, offering custom research and data analytics services. They help brands understand and anticipate market dynamics.

Phone: +971 4 453 8888

Email: [email protected]

Location: Dubai Internet City, Dubai, UAE

A leader in market insights, Kantar provides deep consumer understanding and brand performance analysis, helping businesses make informed decisions. Their innovative approaches drive successful outcomes.

Phone: +971 4 446 7700

Email: [email protected]

Location: Dubai Knowledge Park, Dubai, UAE

#7 Sapience

A top local provider, Sapience utilizes both quantitative and qualitative methodologies to deliver comprehensive market research services. Customised solutions are designed to address each client's unique requirements.

Phone: +971 4 453 4848

Email: [email protected]

Location: Business Bay, Dubai, UAE

#8 Research Konnection

Focused on the UAE market, Research Konnection offers customized market research solutions that address specific business needs. They provide detailed insights for strategic planning.

Phone: +971 4 421 1566

Email: [email protected]

Location: Downtown Dubai, Dubai, UAE

Specializing in market research and consumer insights across the Middle East and North Africa, AMRB provides valuable market data. They help businesses understand regional market nuances.

Phone: +971 4 381 9555

Email: [email protected]

Location: Dubai International Financial Centre, Dubai, UAE

#10 TNS Global

Part of the Kantar Group, TNS offers specialized market research services focusing on brand and communications. Their expertise supports effective brand management strategies.

Phone: +971 4 446 6100

Email: [email protected]

#11 4SiGHT Research & Analytics

4SiGHT Research & Analytics is the fastest growing marketing insights company in the Middle East. In a short time, 4SiGHT has grown rapidly through repeat business and continuous investment in resources, ensuring they provide top-notch market research services to their clients.

Phone: +971 4454 8601

Email: [email protected]

#12 Omnibus Marketing Research and Consultancies

Omnibus MR focuses on building strong business relationships with their clients. They emphasize quality and competitive cost in their data quality management services. They provide quality assurance before data collection begins and maintain strict quality control during and after data collection.

Phone: +971 4269 5262

Email:   [email protected]

Location: Al Quoz, Dubai, UAE

#13 Insight Scouts Research and Consultancy

Insight Scouts is a boutique market research agency that specializes in Middle Eastern, Levantine, North African, and Turkish markets. They also cover markets across central and eastern Europe, offering a comprehensive range of market research services customized to the needs of their clients.

Phone: +(357) 2267 9393

Email:   [email protected]

Location:   Nicosia, Cyprus

#14 Hall & Partners Dubai

Hall & Partners MENA is known for their trademark 'creative thinking with discipline'. They use intellectual rigor and models to ensure complete and sensitive brand diagnosis. Their approach helps clients understand their market and audience deeply and effectively.

Phone: +971 (0) 4457 4670

Email:   [email protected]

Location: Dubai Design District, Dubai, UAE

#15 Kantar TNS Middle East

Kantar TNS Middle East is part of one of the world's largest market research networks. They offer in-depth insights into consumer behavior, market dynamics, and competitive landscapes, helping businesses in the Middle East make informed strategic decisions.

Phone: +971 4 445 8500

Email:   [email protected]

These companies provide valuable insights into market trends, consumer behavior, and strategic business decisions, making them essential partners for businesses in Dubai.

Our Services 

We offer complete market research services designed to empower your business with the insights needed to thrive in today’s competitive landscape. Our expert team utilizes a variety of methodologies to provide customized research solutions that address your unique business challenges and opportunities.

• Brand Research:  Our brand research services help you understand your brand’s position in the market, identify its strengths and weaknesses, and uncover opportunities for growth. We conduct detailed analyses of brand perception, loyalty, and equity, ensuring that your brand strategy is aligned with market realities and customer expectations.
• Customer Research:  Gain a deep understanding of your customers with our customer research services. We gather and analyze data on customer behavior, preferences, and satisfaction. This enables you to create targeted marketing strategies, improve customer experience, and foster long-term loyalty.
• Product Research:  Our product research services are designed to help you at every stage of the product life cycle. From concept testing and development to market entry and performance tracking, we provide insights that ensure your products meet market demands and exceed customer expectations.
• Employee Research:  Understanding your employees is crucial for maintaining a productive and engaged workforce. Our employee research services focus on employee satisfaction, engagement, and organizational culture. We provide actionable insights to help you improve employee retention, motivation, and overall company performance.
• Customizable Research Solutions:  We recognize that each business has unique needs. Our customizable research solutions are customized to address specific challenges and goals. Whether you require a comprehensive market analysis, competitive intelligence, or consumer trends, we design research projects that deliver the precise insights you need to make informed decisions.

Our market research services are designed to provide you with the knowledge and tools necessary to succeed. By utilizing our expertise, you can make strategic decisions that drive growth, innovation, and competitive advantage.

Our Methodology

Our market research methodology is designed to provide actionable insights that drive strategic decision-making. We follow a systematic process to ensure comprehensive and reliable results.

• Defining Research Needs:  The first step in our process is to clearly define the research needs. This involves identifying the specific questions that need to be answered and the objectives of the research. By understanding your business goals and challenges, we customize our research approach to meet your unique requirements.
• Data Collection Methods:   We employ a variety of data collection methods to gather relevant information. These include surveys, interviews, focus groups, and observational techniques. Depending on the research needs, we may use primary data (collected directly from the source) or secondary data (gathered from existing sources) to ensure a comprehensive understanding of the market.
• Data Analysis Techniques:  Once data is collected, our team utilizes advanced data analysis techniques to interpret the information. This includes statistical analysis, trend analysis, and predictive modeling. By analyzing the data thoroughly, we uncover patterns and insights that are crucial for making informed business decisions.
• Reporting and Insights:  The final step in our methodology is to compile the findings into a comprehensive report. We present the data in a clear and actionable format, highlighting key insights and recommendations. Our reports are designed to provide you with a deep understanding of the market landscape and practical strategies to achieve your business objectives.

By following this meticulous process, we ensure that our market research delivers valuable insights that can drive your business success.

Reyson Badger - Market Research Consultants in Dubai

Choosing Reyson Badger as your market research consultant in the UAE ensures that you Utilize deep local expertise and global standards. Our team combines extensive knowledge of the UAE market with innovative research methodologies to provide insights that drive strategic decisions. We customize  our services to meet the specific needs of your business, ensuring relevant and actionable results.

Reyson Badger stands out for its commitment to accuracy, reliability, and complete analysis. Whether you are entering the market, launching a new product, or seeking to understand consumer behavior, our customized research solutions will equip you with the data needed to succeed in the dynamic UAE market. Trust Reyson Badger to be your partner in navigating the complexities of market research and unlocking growth opportunities.

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Do you feel ‘in limbo’ when you do not get a quick response?

Are you worried about high cost of market research services do you fear getting ripped off in markets you don’t frequent, do you worry about getting ‘quality services’, does your market research partner advise you on appropriate methodology for the market, are you only overloaded with data and no ray of insight, will i find a reliable team that can cover challenging yet potential markets, integrity market research (imr).

Integrity Market Research is an agency providing a complete range of qualitative and quantitative research services. Our quality of services have helped us become one of the leading market research agency across Middle East and North Africa. We conduct market research to meet our client's needs in terms of objectives, time and budget constraints. Our company excels in the services it provides and works with a highly professional and skilled team of experts who focus to complete the required project in record time.

Research Types

 awareness, usage and attitudes research,  advertising research,  segmentation studies,  brand positioning,  branding research,  industry research (feasibility studies),  customer satisfaction / loyalty research,  customer communication testing,  usability testing (ux),  shopper insights (customer experience),  concept testing,  product testing / optimization,  pricing research, methodology types,  focus group discussions,  in-depth interviews,  ethnography, vox-pop videos,  accompanied shopping,  retail observations,  online interviews, video conferences / interviews,  mystery shopping & surveys,  central location tests,  home use tests,  f2f – papi, capi and cawi interviews, telephonic interviews – cati and cow, integrity | commitment | passion, our research approach.

We offer comprehensive range of quantitative and qualitative approaches, from data-only services to full-service consultancy for successful results and outcomes.

Why to choose Us?

By forging and enhancing long-term partnerships based on creativity, integrity and sector expertise, we always go beyond the limits to find required data.

How it works?

Our team of experts addresses your business requirements and discovers new insights to improve the decision-making through customer research and business intelligence.

Market Research Services Include

Web based survey.

In-depth survey of existing and new customers for services or products

Employee Feedback

Get comprehensive feedback survey based on employees and customers review

Secondary Survey

Utilizing desk research or published reports, get detailed market research.

Qualitative Survey

Get brand positioning and customer reviews to generate innovative ideas.

Quantitative Survey

Get mathematical figure to utilize the data and create profit generating strategies.

Data Processing

Our company prepares questionnaires before the data can be analyzed and the preparation techniques include editing, coding and optional statistical adjustments

Process of International Market Research

Our experts will meet you to understand the requirements and needs of your business.

Suggestion & Quotation

After assessing your procedures, we offer innovative and result oriented solution for the success of your product and service at an affordable price.

We submit completed evaluation and report on time.

CLIENT TESTIMONIALS

I have done almost half a dozen assignments with IMR and have found them to be very efficient, flexible and professional

Have taken their services in Egypt, Saudi Arabia, UAE and Nigeria and on every assignment they have delivered high quality while being quite cost competitive. Their team is overall quite strong and passionate and hence has been a pleasure working with them

Quick Enquiry

Have a question contact us, tel : +9714 2599606 email : [email protected] dubai, uae, quick links, home about us services careers events market consumer research data collection contact us.